Background to the new 2G Flicx Pitch from Flicx UK

When Flicx founder Richard Beghin realised there weren’t enough facilities for the increasingly popular sport of cricket in South Africa, he developed the Flicx Cricket Pitch and in August 1997 the first one was rolled out at Telkom Country Club in Pretoria.

One of the first games on a Flicx Pitch at Pretoria Boys High

One of the first games on a Flicx Pitch at Pretoria Boys High

In 1999, after creating a successful business in South Africa, Richard launched Flicx Cricket Pitches into the UK with a tremendous response as the pitches could be used to develop cricket in urban areas whilst the ICC ordered a number of Flicx Pitches for the development of grass roots cricket around the world. Flicx has grown to being a well-recognised and respected brand in cricketing circles, with pitches, batting ends and throwdown’s being purchased by many clubs and schools and even by individuals wanting to transform their back garden into a cricket pitch!

Alan Donald Rolls Out Flicx Pitch for a feature on Channel 4

Alan Donald Rolls Out Flicx Pitch for a feature on Channel 4

Now, new for the 2014 season and manufactured in the UK, we present the 2G Flicx Pitch which is a new surface with improved grip and playing performance. Unlike its predecessor, the 2G Flicx pitches can be made bespoke to order with the colours and branding of your choice and also comes with an expanded product range featuring the colourful new Skills pitch and an innovative Eagle-eyed pitch. Both of these new designs aid the coaching of young players maintaining Richard’s belief that we can teach children at all levels, through sport, that life is about team work, individual skills and the will to win and not about selfishness, greed and individualism that they will then have a wonderful opportunity for a better way of life.

The bright new colours of the 2G Flicx Eagle Eyed Pitch launched at Lord's

The bright new colours of the 2G Flicx Eagle Eyed Pitch launched at Lord’s

Retailing the new Flicx Pitch range

Flicx UK will be working closely with leading sports retailers to market the 2G pitches to cricket clubs and schools in the UK and overseas with recent trials also proving its value as an indoor cricket surface as you can roll out the pitch then play instantly without taping. Speaking about the 2G pitches performance, Dartfordians coach Mike Lanning commented “The bounce using hard balls was good and trustworthy, comparable to an outdoor surface for both seam and spin bowling. The 2G Flicx mat is now allowing us to train much more effectively in the hall with both colts and seniors; we can now, for example, use the bowling machine there for the first time.”

Great marketing support is provided in abundance by the Brackley based business who expect 2G sales in the launch season to double normal figures. Testing and competitions will also help build brand awareness of a product which really does enable cricket to be played anywhere as the company has proved time and again.

Sports Insight piece on Flicx UK – February 2014

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The legacy of Nelson Mandela at Flicx UK

Sporting figures across the world have united in praise of Nelson Mandela, who passed away yesterday aged 95. The world-renowned anti-apartheid activist and former president of South Africa had been in critical condition for the last few months. Mandela will be remembered for his belief in the importance and power of sport. He memorably declared: ‘Sport has the power to change the world, it has the power inspire, it has the power to unite people in a way that little else does.’

Francois Pienaar accepts the William Webb Ellis trophy from Nelson Mandela in 1995

Francois Pienaar accepts the William Webb Ellis trophy from Nelson Mandela in 1995

The team at Flicx UK were particularly saddened by the news of Mandela’s passing. In many ways, the companies formation was only possible as a result of the cultural shift brought about by the former South African president. Motivated by a desire to use sport to help break down the inequalities, that had existed in his homeland, Managing Director Richard Beghin sifted through a number of ideas before settling on cricket as the solution. “It was around 10 years ago, and Mandela’s new South Africa was just a few years old, so you felt you could help mould the future.” Cricket in South Africa had been seen as a white man’s sport, but Beghin believed that by offering a portable cricket pitch – a roll-down product that could be used on any flat surface – he would widen the accessibility to the game.

The first Flicx pitch was rolled out at Telkom Country Club in Pretoria – helping young cricketers who had been brought up in under-privileged townships to develop their game with the product subsequently having the same impact in many other countries around the world including most recently in the Cricket 4 Peace project in Palestine.

In 2001, Beghin had the idea to hold a cricket match on Robben Island (it’s very first) as a tribute to those that struggled against apartheid. The cricket match was organised by Flicx and saw a Western Provence XI including a number of high profile players take the field against a Robben Island invitational XI featuring several ex political prisoners and wardens, a great indication of the newly formed unity between them. As a legacy, the pitch was left at the primary school on the island.

The match on Robben Island

The match on Robben Island

Richard Beghin (middle) on the Flicx Pitch

Richard Beghin (middle) on the Flicx Pitch with Paul Adams, Charl Langeveldt and Nabeel Deem

The world-renowned leader had been in critical condition for the last few months and his death has been met by tributes from those inspired by one of history’s most iconic leaders. Commenting about Nelson Mandela’s influence on Flicx, founder Richard Beghin said ” Mandela has been a huge inspiration to many South African’s including myself. His philosophy and love of sport as a vehicle towards peace and change really paved the way for the Flicx Pitch to take cricket to “places it had never been played before” in a country that was desperate for new facilities that would allow all races to participate and enjoy the game together”. Inspired by Mandela’s lead, Beghin quit his sales role in an oil company wanting to play his small part in his countries reformation. As a result, through his new pitch, he aspired to see young kids seen for their sporting ability, enthusiasm and skills rather than the the colour of their skin or their social background.

Looking forward to 2014, Flicx will be launching their new 2G range. Now settled at their Brackley base, the business continues to expand with the Crazy Catch rebound nets now an important part of their product portfolio, which still works on the Mandela principle that through sport, we can achieve anything.

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